Palakkadan Matta Ari is a product with a geographical indication – it means that this product has a specific geographical origin (some products that have geographical indication include Aranmula Kannaadi, Darjeeling Tea, Mysore Agarbathi etc.). Paddy cultivators under the ‘Vadakkencherry Padasekhara Samithy’ produce “palakkadan matta ari” in an organic way (organic red rice). Marketed under the brand name of ‘Aswathy-Palakkadan Organic Red Rice’, the rice is sold at Rs 55 per kg. Red rice is more nutritious than white rice. Being organic, no pesticides and chemical fertilizers are used during the farming process. For details related to Aswathi – Palakkadan Organic Red Rice or for purchasing the same, you may contact Aaren Traders at 9745130398 or 04922204880.